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¡ñ Web Site Planning
- Feature New Products (and promotions, tradeshow participation, etc.) on Home Page
- Put association and organization logos we belong to on bottom of site home page
- Manuals
- The photographs and copy in our catalogs to provide an accurate representation of each product.
- A Press Room (Roll-over) on our web site containing buttons (pages) for:
- History
- Career Finder
- Community Support Programs
- Corporate Profile
- Executive Bios
- Logos and standards
- Media Contacts
- Press Release Archive
- Press Articles Archive
- Media Advertising Archive
- Product Photo cabinet?
- About Us Button Links to Press room for:
- History
- Career Finder
- Community programs
- Post all necessary information on our Web site
- Policies
- Shipping charges
- Server maintenance times
- Help page
- Personalize site to increase customer satisfaction.
- Build credibility by adding the human touch
- Collect and store information from our visitors, as well as marketing to this developing
- Database
¡ñ Web Site Design
- We need to
- Keep the graphics and hype to a bare minimum.
- Provide our information in as clear and concise a format as possible aiming at the ideal of making every element of our site useful or informative to our users
- Be quick and thorough to inform
- Provide real information
- Consider every bit of content from our user¡¯s perspective
- Keep in mind who our audience is.
- Organize the site well
- Edit the content to the ¡°meat¡±
- Avoid:
- Heavy-duty PR verbiage
- Slick graphics designed exclusively for flash and emotional impact
- A page full of bugs (tiny icons referred to as navel-gazing)
- Self-congratulatory prose
- Lengthy load time?
- So much information and graphics on to each page that our customers lose sight of usability and functionality.
- What kind of information is being presented
- Who is presenting the information
- Which category you belong to
- Keep the info on each page short or break it up
- Most web users scan pages -- they don't really read them. Therefore, we should always present our information in a concise and intuitive format.
- Pare down whatever we're saying to the greatest extent that is appropriate. Consider using bulleted lists and highlighted keywords.
- Make sure every bit of content has a point that will matter to the user, and make those points obvious.
- Attempt to predict -- and answer -- all the major natural questions that our users will probably have about your company or site's content.
- Consider dropping any content that doesn't focus on what the user probably wants to know.
¡ñ Search Engine Optimization
¡ñ Web Site Home Page Product Promotion
¡ñ Web Site Promotion
¡ñ A web site is a useless tool, if no one knows it exists.
¡ñ There are many ways to get your web site exposure.
¡ñ Some are free and slow, some inexpensive and some are fast and cost a lot.
Contact Michael Sherman at msadvertising@aol.com or call 662-893-8360 anytime |
