¡ñ Pre-Show Trade Show Activities
- Set Trade Show Goals
- Set Trade Show Objectives
- Public Relations - to project a clear, congruent, corporate image
- Advertising - to motivate consumers to know and choose your products/services
- Sales - to create a stronger, loyal customer base.
- Develop Trade Show Strategies
- Show Participation
- Selecting the right shows to invest in.
- Judge the ¡°fit¡±
- Establish your initial qualification criteria in advance
- Lead time
- Targeted marketing segments
- Sales strategies
- Sales rep firm strategies
- Public Relations Strategies
- Spokesperson Identification and coaching
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- Advertising Strategies
- Advertising Campaign Creative Strategies
- Your targets
- Print copy considerations
- Print trade consumer strategies
- Role Of Advertising At Trade Shows
- Trade Pubs
- Show Dailies
- Other Trade media
- Show guides
- Internet Advertising Strategies:
- Other Trade Show Media Advertising Strategies:
- Direct Mail Strategies:
- Trade Show Telemarketing Strategies:
- Budget Strategies for advertising:
- Show Staffing Strategies
- Staffing training and supervision
- Assignment of responsibility
- Booth Behavior
- Strategies for Working The Show
- Determine presentation scripting and demonstration techniques
- How to Work a Trade Show
- Trade Show Marketing
- Booth Up-date Design
- Advertising
- Public Relations
- Key messages
- Spokesperson
- Several different press releases
- Press kit materials
- Sales Collateral
- Price Lists
- Purchasing Requirements
- Dealer Support Program
- Packaging
- Telemarketing Scripts
- Attracting The Right Audience
- Invite the right people
- Pre-show Telemarketing Strategies
- Pre-show sales strategies
- Give them incentives to come
- Show Deal Before the Show
- Increase your base of contacts
- Prospect strategies
- Contact Strategies
- Booth Traffic building
- Trade Show Action Plan
¡ñ Show Trade Show Activities
- Show advertising
- Press conferences
- Hospitality suite
- Social events
- Questionnaire/Contact form
- In-booth selling
- Booth Exit Survey
- Intelligence Gathering
- Prospects
- Exhibits
- Booth
- Graphics
- Sales Collateral
¡ñ Post-Show Trade Show Activities
- Programs to keep in touch
- Product updates
- Special promotions
- New products
- Success stories
- New applications
- Direct mail
- Fulfillment Packages
- Post Cards
- Sales letters
- Sales calls
- Telemarketing
- Non-attending Distributors script
- Fax campaign
- Endorsements
- Testimonials
- VPO provides a media usage report telling you who has accessed your content
- Merchandise trade show successes to:
- Employees
- Press
- Marketing partners
- Response Management System
Contact Michael Sherman at msadvertising@aol.com or call 662-893-8360 anytime
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