Services

Telemarketing

Distributor Telemarketing Script

Hello Mr.________, this is __________ calling from the Winegard Company. (Been a while since I’ve seen you). How’s business? How are you?

Answer “Positive” - Well I’m gonna make you feel even better. Winegard has some great news for you about our newest digital antenna, a true technological break-through, guaranteed to make life easier for your MDU and MTU head-end installer base and their need for a top-of-the-line digital and High Definition outdoor antenna. (GO TO #2).

Answer “Negative” - Well let’s see if I can make you feel a little better. Winegard has some great news for you about our newest digital antenna, a true technological break-through, guaranteed to make life easier for your MDU and MTU head-end installer base and their need for a top-of-the-line digital and High Definition outdoor antenna. Would you like to see a presentation of this new antenna?

Answer “Negative” – Well, the off-air reception of digital and HDTV broadcasts is the fastest growing market sector and you’ll need to be ready very soon to fill the upcoming demand for absulutely unique antenna with unlimited installation options. We’d like to invite you to a presentation to our top distributors. Would you like to join them?

Answer “Negative” – Let me tell you something about this cutting edge antenna. It’s a fast, easy installation; plug and play requiring no assembly. Because of its revolutionary design, it offers multiple mounting solutions for the best digital TV reception up to 50 miles out and can be easily mounted using familiar DBS satellite antenna hardware on Walls, Fascias, Roofs, Railings, over a Satellite Dish or in the attic, in almost any place an installer needs to place it. Wouldn’t you like to have an antenna that can do all that?

Answer “Negative” - You know Philip Partain of Dow. He’s been testing this antenna for (0) months and has asked to be first for delivery of inventory. (GO TO #2)

When is it? – September 5, 6 and 7 in Indianapolis – do you think you will attend?

Answer “Negative” – I called you because we’re making a private presentation to our top distributors by invitation only at these shows and taking orders for our first production run. After the shows, I’d like to set up an appointment with you to make this same presentation to you. Can I call you in Mid-September to see when it will be convenient for you?

Answer “Positive” - OK, then I’ll talk to you in about a month and set this up. (END CALL)

Answer “Negative” – Ok, I’ll call you in a few months and file you in on the reaction of other distributors to this antenna. OK? (END CALL)

Answer “Positive” – Great, I’m glad you’ve decided to attend. We’d like to invite you to a private, by invitation only, presentation at The Broadband Summit in our suite ()

Answer “Positive” – Great, I’m glad you’ve decided to attend. We’d like to invite you to a private, by invitation only, presentation at CEDIA in our suite at the Adams Mark hotel next to the show. We’ve scheduled 5 different times to make it easy for to work it into your plans. We’re planning 1 hour presentations Thursday Sept 4 at 7:30 PM, Friday the 5th at 2:00 PM and 7:00 PM and Saturday the 6th at 8:00 AM and 7:00 PM. Which one of these times works best for you?

Answer “Positive” – I’ll write you in for (day – time) and send you a confirming fax and email and an invitation with information on how you can reach us at the show either at the Pace booth #13 or our suite at the Adams Mark Hotel. You know Philip Partain of Dow? He’s been testing this antenna for (0) months and has asked to be first for delivery of inventory, so we think you’ll be very interested in what we have to show you. Have a great day. (END CALL)

Answer “Negative” - Is there a date and time that works better for you at CEDIA?

Answer “Positive” – Let me see how our scheduled times work out for some of the other Distributors we’re inviting and get back to you. We want you to see this presentation. (END CALL)

Answer “Negative” - After the show, I’d like to set up an appointment with you to make this same presentation to you. Can I call you in Mid-September to see when it will be convenient for you?

Answer “Positive” - OK, then I’ll talk to you in about a month and set this up. (END CALL)

Answer “Negative” – Ok, I’ll call you in a few months and file you in on the reaction of other distributors to this antenna. OK? (END CALL)