Service

Research

Develop, design and implementation:

• Primary and secondary research
• Focus group studies
• Data base development programs
• Competitive Research

• Product Description
• Features
• Technical information
• Communications vehicle
• Components
• Strengths
• Weakness
• Competitive Positioning
• Pricing
• Marketing strategies/history
• Sales figures
• Each company's position (private or public)
• Distribution channels (OEM or Retail)
• Brand name partnered with

• Market Research
• Product Research
• Determine your technical and marketing strengths relative to our competitors
• Consumer Geographics, Demographics and Psychographics

Analysis: Apply results to practical marketing and P.R. objectives and strategies