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Case Study

Project:
Develop sales collateral for full product line
Objective:
Introduce AMS and their full product line to the trade press and MDU owners and consumers
Strategies Applied:

Researched the competition
Developed USP’s, competitive edge
Named product series
Supervised design of Company and product Logos
Supervised Graphics production and use
Supervised use of Color to establish a family look to all sales collateral
Supervised layouts
Wrote all copy
Printed all collateral

● Logo Design

● Advertising

● Public Relations

● Press Release

● Virtual Press Office

● Sales Collateral

Contact Michael Sherman at msadvertising@aol.com or call 662-893-8360 anytime

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