SharpShooterTM Fact Sheet

The SharpShooter Story:

• When the problem is Off-Air indoor DTV/HDTV reception for metropolitan/suburban consumers
• Where line-of-sight to the local transmit sources are blocked
• The best solution is Winegard’s new SharpShooterTM Antenna
• Getting the best DTV/HDTV reception is all about the right antenna
• And the best antennas are now Necessities, not accessories.
• 73 million TV sets in the US don’t get their signals from cable or satellite
• 45 million homes rely exclusively on local, 'over-the-air' stations as their sole source of television.
• And let’s not forget that Free HD is here, now, for those that can “Get It”.
• The CEA has projected that
• 8 million Digital TV products will be sold in 2005
• 10.5 million in 2006.
• 84.69% of U.S. TV households are in markets with five or more DTV stations now.
• 1491 stations in 211 markets have made the transition to broadcasting a digital signal
• Now delivering Digital signals serving 99.99% of current 4 million HDTV households
• Up from 1.6 million in March 2004.
• For consumers who can’t or don’t want an outside antenna, set-top antennas
• Offer consumers the best way
• To receive local broadcaster's Digital TV signal over-the-air
• And they need to install a separate antenna for HDTV reception
• The only current way to receive true HDTV resolution (1080i) is
• With an Off-Air antenna
• Or satellite broadcast signals
• And HDTV satellite is not free.
• The majority of the new antenna market is directed at metropolitan/suburban consumers
• The fastest growing sector is in the Off-Air reception of HDTV broadcasts
• With the number of digital stations rising
• The amount of HDTV program doubling since last year
• HDTV set sales soaring
• Digital TV is fast becoming a necessity for high tech home theaters

• The single largest contributing factor to successful indoor Off-Air digital antenna reception is
• The ability of metropolitan/suburban consumers
• To buy an antenna that specifically deals with multipath or reflected signal
• Especially true where line-of-sight to the transmit source is blocked
• And the only signal received is a bounced signal, off a wall or building
• This is critical for downtown urban locations

• For apartment/condominium dwellers
• Living on the wrong side of a high-rise from the transmit tower

• Bouncing is known in RF terms as multipath

• Multipath is the result of
• Several different broadcast signals reaching the antenna out-of-phase with each other
• Creating a digital multipath condition confusing proper decoding
• If multi-path is too high, the ATSC chipset will not decode any data
• If interference prevent a receiver from getting enough digital information, it causes a cliff effect and total loss of the picture also

Why The SharpShooter Is Important:

• The metropolitan/urban market is the biggest segment of the HDTV market
• Not being served well by existing digital antennas
• Until the release of Winegard’s GETDTV/HDTv TM Series
• Starting with the best selling outdoor SquareShooter last year

• It is imperative that any new digital antenna platform design specifically deals with multipath?
• The SharpShooter does
• By selectively looking at each multi-path signal
• By design, tends to reject all other multi-paths
• Allowing the customer to properly select

• The cleanest digital signal possible
• Best digital data sources for the ATSC chip set to decode

• It then delivers them in a format that the chip set in the receiver
• Prefers
• And can resonate and process effectively
• The SharpShooter indoor All-Band DTV/HDTV Digital/Analog Antenna addresses these issues
• By allowing the customer to aim the antenna properly
• To choose the cleanest reflected digital signal

• Off a wall in the room
• Or a building across the street

• Made possible by the SharpShooter’s ability to
• Selectively look at each bounced multi-path signal
• One at a time for channels 2 through 69
• And reject all unwanted multi-path signals to find the best signal possible.
• Incorporates, for the first time together, both
• An “E-Field” Ultra-Low Noise Amplifier
• The same ”Scatter Plane” technology found in Winegard’s SquareShooter?
• Neutralizing reflected, out-of-phase signals; Customers have the option

• To attaching the scatter plane to the back of the SharpShooter
• Making it directional for pointing at local transmitter sources
• Where the desired broadcast antennas are closely grouped
• Or leave it off
• Make it bi-directional
• To receive signals coming from several directions

• Was specifically designed to reject multi-path and receive reflected broadcast signals
• By allowing pointing at reflective sources, such as a building or wall
• To capture reflected signals and still be able to resonate quality DTV/HDTV signals
• Other manufacturer’s pre-amplifiers typically deliver a noise figure of 4.0 dB or more
• The SharpShooter uses a non-traditional electromagnetic Ultra-Low Noise Amplifier design
• With a demonstrably low carrier to noise ratio of less than 1dB
• Significantly improving the carrier-to-noise ratio
• This new technology, together with Winegard’s “Scatter-Plane” design
• Delivers an average beam-width of 55 degrees
• A front-to-back digital multipath rejection ratio of 6.5dB
• Providing its muscle

• To reject multi-path signals
• To deliver a low-noise digital signal as no other antenna can

• The unique resonate characteristics of this “E-Field” antenna design
• Allow the SharpShooter antenna to
• Receive and resonate indoor analog and outstanding DTV signals
• Up to 30 miles
• Provide for a much smaller antenna
• That resonate throughout the entire VHF/UHF band-pass channels 2 through 69
• Unheard of in an antenna package that is
• 26.75 inches wide
• 5 inches high
• 4.25 inches deep
• And weighs only 1.6 lbs

Why Winegard is at the Heart of this Vital Story:

• Winegard recognized the huge need for an indoor antenna that successfully addressed these issues
• And developed this new antenna to solve the problems
• Outperforming all, all-band indoor digital antenna systems
• There is no other indoor digital antenna platform that can do what the SharpShooter can do
• Most of the DTV/HDTV antennas returned to retailers are
• Either the wrong antenna for the location
• Or are in perfect working order
• And returned because of faulty installation techniques
• Caused by lack of education
• The SharpShooter’s
• Technical performance
• Low profile compact design making it esthetically pleasing for indoor use and installation
• Make this new antenna
• More unique
• And better suited for the metropolitan/urban segment
• Than any other indoor antenna platform on the market today
• The SharpShooter is built in the USA at Winegard’s facilities in Burlington Iowa
• As a true testament to the acceptance of this unique and innovative new antenna platform design
• This is only the second time in Winegard’s 51-year history
• That a product has been pre-sold before it was available
• The SquareShooter was the first

Contact Michael Sherman at msadvertising@aol.com or call 662-893-8360 anytime