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Fact Sheet

The HDTV SquareShooter Story:

• With the dawn of digital TV broadcast signals, you either get it or you don’t, there’s no almost perfect digital picture

• And the transition to digital TV cometh for everyone

• 73 million TV sets in the US don’t get their signals from cable or satellite
• 45 million of which are in homes that rely exclusively on local, 'over-the-air' stations as their sole source of television
• Free HD is here, now, for those that can “Get It”.
• The CEA has projected that
• 8 million Digital TV products will be sold in 2005
• 10.5 million in 2006.

• 84.69% of the U.S. TV households are in markets with five or more DTV stations now

• 1491 stations in 211 markets have made the transition to broadcasting a digital signal
• Delivering Digital signals serving 99.99% of the current US 4 million HDTV households, up from 1.6 million in March 2004.

• Off-Air Antennas are the best way to receive local broadcaster's Digital TV signal

• People need to install a separate antenna for HDTV reception.
• The only current way to receive true HDTV resolution (1080i) is with an Off-Air antenna or satellite broadcast signals and HDTV satellite is not free.

• The majority of the new antennas today are directed at the metropolitan/suburban market.

• The fastest growing sector is in the Off-Air reception of HDTV broadcasts

• The number of digital stations is rising
• The amount of HDTV program doubling since last year
• HDTV set sales soaring

• Selecting the right Off-Air DTV/HDTV Antenna is now a Necessity, not an Accessory

• The single largest contributing factor to successful outdoor digital antenna Off-Air DTV/HDTV reception today is

• The ability of these metropolitan/suburban consumers to buy and install an antenna that deals with multipath or reflected signal
• Where line-of-sight to the transmit source is blocked
• The only signal they can receive is a bounced signal, such as off a building

Why The SquareShooter Is Important:

• Multipath is the result of several different broadcast signals reaching the antenna out-of-phase with each other or at differing time intervals

• This creates a digital multipath condition

• Delivering out-of-phase signals
• Which confuse proper decoding

• Winegard anticipated it was imperative that any new digital antenna platform design

• Specifically deal with this reflected signal or multi-path issue
• Addressed this last year with its new SS-1000 outdoor antenna system.

• To GETOff-Air HDTM reception

• HDTV customers need to

• Buy the right antenna
• Properly install the right Off-Air DTV/HDTV antenna.
• So Winegard said GET2TM.

What Makes The SquareShooter So Unique:

• Only 16 inches square, it was specifically designed

• To receive and resonate VHF and UHF transmissions from reflected broadcast signals up to 50 miles away from the signal source

• By allowing pointing at another reflective source such as a building
• To capture the reflected signals
• While rejecting all other multi-path signals
• And still be able to resonate quality DTV/HDTV signals.

• Incorporated in its design are both Russian and US Military technologies

• From the US military, the SquareShooter uses the sinuous element design similar to those found in missile guidance control systems
• From Russia, scatter plain technology

• That rejects these reflected, out-of-phase signals
• Prevents them from arriving at the back of the antenna element

• The SquareShooter antenna platform has

• A 65 degree average beam-width to receive multiple broadcast signals
• Coupled with a very minimal reflected signal called VSWR of 1 to 1.3
• A very high 20-to-1 front to back? digital multipath rejection ratio
• Its beam width, VSWR and front-to-back ratio provides the SquareShooter

• Its muscle to reject multipath signal
• The ability to tune into the desired reflected signal for the best reception

• Because of its size and versatile installation options

• It can be mounted practically anywhere
• Walls
• Fascias
• Roofs,
• Patios
• Attics
• Railings.
• Piggybacked on existing satellite dishes

• Diplexed with the existing satellite system
• To incorporate the Off-Air and satellite signal onto the existing one cable run.

Why Winegard is at the Heart of this Vital Story:

• The SquareShooter SS-1000

• Quickly became Winegard’s best selling antenna
• Because it solved problems no other antenna could solve

• Most DTV/HDTV antennas returned to retailers are

• Either the wrong antenna for the location or
• Are in perfect working order and returned because of faulty installation techniques

• At CES 2005

• Winegard introduced its “new and improved” SS-2000 Amplified Antenna
• The SS-2000 is a more powerful amplified version of the SS-1000

• Equipped with Winegard's new digital preamp
• Extending the SS-2000’s range up to 40 or 50 miles away from the transmit source.
• Pretty amazing

• For an antenna that is only 16 inches square
• Solves reception problems no other antenna can solve
• Enclosed in a weather-protective housing
• Can be painted to match the house
• Can be mounted practically anywhere
• Will outperform all but the largest high-band VHF/UHF directional antennas systems on the market today

• The challenge for Winegard was

• To design and produce a high quality antenna with

• Outstanding demonstrable performance
• Contemporary styling

• Do it at a wholesale price point

• Allow dealers to price the antenna at an attractive retail price point
• At the upper end of the scale
• Allowing for a very attractive margin

• To those consumers

• Who are informed and interested in maximizing the performance of their HDTV components
• Price will not be their first consideration.

Contact Michael Sherman at msadvertising@aol.com or call 662-893-8360 anytime