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Product Photography:
- Hired the photographer
- Supervised the shoot
- Picked the shots to use
- Cropped and color corrected
- This photography was shot at my house
     
    
 
 
   
 
   
This was a difficult assignment, because of time and budget restraints
The Challenge:
- There was no budget to shoot several vehicles in the Mountains, Desert Battlefields, on Beaches, in emergency response situations
- But I needed to get shots of the DirecStar
- On several different First-Responder vehicles
- Such as an Ambulance, News Van, Military Vehicle
- Find a Photographic studio
- With a door big enough for an ambulance (followed by several other vehicles) to drive through
- That we could afford
- Find vehicles to photograph
- Putting the DirecStar on top
- Without damaging the vehicles
- Light them from several different directions
- And the Consumer Electronic Show in Las Vegas was coming up fast
The Solution: Create Composite Pictures:
- Started by finding a variety of background shots
- Showing several different locations
- To drop DirecStar-toting vehicles into Photo
Photographic Set-up:
- So my plan was to shoot indoors
- With artificial lighting changing from different angles
- To match the sun angles for the chosen outdoor backgrounds
- To be used to place the vehicles
- In these very different geographic locations around the country
- Clearly defined by the backgrounds
Photographic Studio:
- Got Winegard to agree to let me use one corner of a warehouse
- With a door big enough to drive in an ambulance (our biggest vehicle)
- Paid a Winegard employee to paint the corner walls white
- To make the drop-out process easier and less expensive
Vehicles:
Ambulance
- Called Burlington Ambulance
- Made a deal with the President and Randy Winegard (Owner of Winegard Company)
- To trade two passed for a day of golf on the Country Club Randy owned
- For the use of the ambulance for one day
Van, Stretch Van, Box truck: I rented them
Humvee, Military Ambulance: Purchased the shots off the web
Photography:
- Hired a local photographer for two days on a day rate
- Shot each vehicle at ground level, roof height, above the roof, side, quartering and front
- Directed every shot
- Used a Winegard fork-lift for the off-ground shots
- Picked the shots to use from hundreds
- Had my graphic artist o Do drop-outs of the picked photos o Produce the composite pictures
Results:
- Got all the photography for 4 vehicles in two days
- Saved Winegard many thousands of dollars
- Created a full photographic library for the DirecStar
Ambulance: Quarter Front Ground-level shot in warehouse
Ambulance: Composite shot in downtown city, used on DirecStar Web Home Page
News Van: Quarter Front Roof-level shot in warehouse
News Van: Composite shot in Mountains Grouped Drop-Outs
   
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