¡ñ There are many ways to get your web site exposure and rankings
¡ñ Some are free and slow, some inexpensive and some are fast and cost a lot
¡ñ PPC
¡ñ Pay-per-click advertising on Google, Yahoo and Bing is a fast, inexpensive way to drive traffic to your web site.
I can create and run ads for your business and you'll only pay when people click your ads to access your web site. You set the budget. There's no minimum monthly charge by the Internet sites.
Ads are displayed along with search results when someone searches using one of your keywords. That way, you'll be advertising to an audience that's already interested in your business.
- Target Customers by Geographic Location Display your ad to customers
- Throughout the entire market
- A specific regions
- Cities.
- Choose Keywords Related to Your Business
- Enter words or phrases related to the products and services your business provides.
- Researching and choosing the key words and phrases is key to your success?
- Specify your daily spending limit and maximum bid
- This is also very tricky
- The art of bidding
- The lowest amount
- For a maximum return on your investment
- Requires experience
- Creating Your Ad
- I will write the ad that will be displayed to prospective customers
- The space (Characters allowed) is very limited
- Crafting an ad that
- Gets attention
- Delivers the key benefit
- Maximizes ¡°Click Through¡±
- Is also very tricky
- These are the most recent ads I¡¯ve written for one client
- The add ranked at the top of the sponsors list
This chart shows the activity between May 13 and May 19, 2009. In that 1 week period, we spent $174.36 for 700,120 ad impressions (ads appearing on pages), got 393 clicks (Click throughs to the web site) for an average of $.44 per sales lead (CPC).
¡ñ Conversion of a visitor is the pay-off
When the prospects land on your web site, they need to find a well planed, well executed design and lots of easy to find information
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