|
Having worked many years for the two largest ad agencies in the world, J. Walter Thompson Company and Campbell-Ewald Advertising (Managing Director) and owning a mid-sized AAAA agency for years, I realized that any company looking for Marketing help and thinking of hiring any agency basically should consider carefully your other choice, a one-man shop.
Making the choice to hire a creative full service marketing, advertising or public relations agency, also experienced in writing strategic development business and marketing plans, is very difficult and can be very expensive. This is particularly true when looking for one that assigns you a heavily experienced account exec to implementing a marketing plan that results in success and a return on your investment.
Consumer Electronics:
Winegard Company (Off-Air, Telematics, iCON and Mobile Group and DataTech and TracStar¡¯s ¡°Two-way Fixed/Transportable Mobile Satellite Internet Systems¡±), TERK Technologies, Antennas Direct, Multilet, Commdeck, ComponexX, Multiband, Varitek Industries, Advanced Media Services, Toptronics, TracStar, PAM Distributing and Pace Electronics
Auto Industry:
Ford Motor Company (cars and trucks), Ford Dealer Advertising Fund, Oldsmobile Auto Dealer Associations and dozens of dealers and Varitek Industries (Remote Knowledge)
Hotel Chains:
Holiday Inn International worldwide and the Southeast and Caribbean Regions of Holiday Inns corporate owned resorts and properties along with several franchise chains, The Howard Johnson Hotels and Plaza Hotels, Econo Lodges of America, Omni Hotels
Airlines:
Eastern, Western, Pan Am, Aero Condor of Columbia and KLM
Travel Industry Suppliers:
Panamanian Tourist Bureau, American Automobile Association - Tour and Travel Division, Ziff Davis Publishing, Traveldisc, Flyfaire (a $200 million wholesaler of Caribbean package vacations), Vacation Network, World ComNet (a supplier of advanced marketing software for Eastern and United¡¯s reservation systems), Trailways, Contadora Resort and Casino, King Brothers Casinos (Aruba and Puerto Rico)
Banks:
Sun Banks of Florida
Consumer Goods:
Lark Cigarettes, 7-Up, MDU Property Sales and dozens of retail businesses
Miscellaneous:
BitWise Controls and Surplus Brokers Seminar
|
