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Identity Strategies
Positioning: To enable brands to represent unique and lasting value in the minds of key audiences. To be fully meaningful at the rational and emotional level, a company¡¯s positioning should satisfy five criteria:
It must be ownable¨It must be unique to you, and delivered in ways that differentiate not only your product features, but your reason for being from the competition.
It must be believable Positioning, messaging, and communication should reflect the reality of the products or services behind the brand.
It must be beneficial ¨Customers and investors are more likely to buy into those brands that tell them not only what you do, but why it matters.
It must be motivational ¨An effective positioning strategy resonates with and attracts core audiences. While this is important to customers, it can be more important to your own employees and stakeholders.
It must be sustainable ¨Successful positioning strategy results in communications that last, by articulating the essence of your product or service rather than a handful of its latest features.
Tag Lines
Web Site Development
Messaging: To create meaningful statements for communicating positioning among audiences of all types.
Design: I work with the best design talent to develop meaningful, culturally appropriate identity design systems for visual impact.
Naming: I create ownable, memorable names and naming strategies for organizations and their complex product and brand portfolios.
Logo Design:
Publicity:
Press Release:
Backgrounders:
Fact Sheets:
Articles:
Blogs:
¡¤ Virtual Press Office:
Communications:
Advertising:
Sales Support:
Web Site Development:
Trade Show Booth Design:
Packaging:
Stationary:
Labels:
Web Site Development
Web Site Design
Search Engine Optimization
Web Site Home Page Product Promotion
Publicity
Press Releases
Articles
Blogs
Virtual Press Offices
Trade Pubs
Trade Shows
Telemarketing
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