Michael Sherman Marketing Services marketing services  
Michael Sherman

¡ú Advertising Plans
¡ú Business Plans
¡ú Branding Strategies
¡ú Corporate Identity Programs
¡ú Customer Service Plans
¡ú Dealer Support Programs
¡ú Design and Graphics
¡ú Investor and Stock Promotion
¡ú Marketing Management
¡ú Media Buying
¡ú Package Design
¡ú Photography
¡ú PPC and PPI
¡ú Production
¡ú Public Relations
¡ú Research
¡ú Sales Collateral
¡ú Sales Presentations
¡ú Sales Support
¡ú Telemarketing
¡ú Trade Show Participation
¡ú Web Site Development
 


Business Plans

Business Plans

To make sure that our marketing effort and expense and our products are truly strategic and targeted, I ¡­
  •  
    • Research:
      • Primary and secondary markets analysis
      • Customer analysis to make customer input part of the development process
        • Product
        • The Market
        • Your Competition
        • Target Customers
        • Focus Group Studies
      • Analyze The Results
        • Establish Priorities Overall
          • Priorities set by Management
          • Enhanced by recommendations from Marketing
    • Write Business Plan

Write and implement complete corporate and product business plans, with executive summary and abstract

  •  
    •  
      • Objectives:
        • Set Corporate and product Marketing
          • Goals
          • Priorities
          • Objectives
        • Mission statement
        • Corporate Philosophy and Governance
        • A future Vision
        • Questioned All Assumptions
      • Strategies:
        • Be Customer Driven
          • By Understanding your Customers
        • Stand for Something
        • Be Focused
        • Develop a Marketing Presence
        • Managing The Total Customer Experience
        • Managing Our Brands As An Asset
        • Develop Strategic Partners
        • To accomplish your objectives, including..
          • Recommend Marketing Objectives
            • Company
            • Product
            • Project
        • Recommend Marketing Strategies to accomplish the objectives
      • Plans with financial projections
        • Prepare detailed five-year financial projections for companies and products
        • Projections include
          • Documentation
          • Footnoted research
          • Explanation of assumptions
        • Write Marketing plans
        • Write Public Relations plans
        • Write Sales plans
      • Including analysis and recommendations on
        • Identify Problems and Opportunities
        • Product demand
        • Competition - Determine and clearly understand our technical and marketing strengths relative to our competitors.
        • Product development
        • Market profiles
        • Industry outlook
        • Overall corporate and operational planning
    • Action Plans
 



 

Home  /  Services  /  Contact  /  Experience  /  Recent Portfolio  /  Site map  /  Links Page  /  Privacy Security
Copyright ©2008 Michael Sherman Marketing Services