Services

Objectives:

• To create awareness
• Motivate consumers to know and choose your products
• Through Target Market Attraction

Planning:

• Write advertising plans

•  
  • Prepare a hit list of targeted media
  • Analyze media ability to deliver the correct
    • Demographics
    • Geographics
    • Psychographics
    • At acceptable costs-per-thousand

• Write copy and layout platforms for
  • Print media plans and budgets
  • Broadcast plans and budgets
  • Cross-Promotion advertising
  • Sales collateral
  • Direct mail
  • Outdoor
• Dealer support programs (Point Of Purchase and Dealer Marketing programs)
• Internet Email campaigns
• And detailed budgeting

Creative:

• Write all copy
• Direct outside creative staffs and support graphics
• Direct layout development and production
• Direct photographic shoots
• Direct radio and TV commercial production
• Conceive, analyze and approve all creative output from outside agencies and/or outside support people for clients

Production:

• Completely familiar and experienced with all phases of advertising production
• Involving hands-on supervision and direction of media production including...
  • Print
  • Broadcast
  • Outdoor
  • Internet advertising
  • Yellow pages
  • Sales collateral and printing
  • Operational collateral
  • Sales presentations including Power Point
  • Direct mail
  • On-site and studio photography
  • Logo design
  • Package design
  • Web site development
  • And complete meetings and convention planning, production and implementation

Media Buying:

• Negotiate substantial discounts
• Buying and verifying all media
• Develop Co-op programs

Track Media Placement

Contact Michael Sherman at michael.sherman@msms.cc or call 662-893-8360 anytime